Building Natural Links Is Your Key To SEO Success

Backlinks are the cornerstone of every good SEO campaign. Without high quality backlinks, it will be impossible to gain the first page rankings that you covet.

While the process of creating backlinks used to be a lot more straightforward, this is no longer the case thanks to recent search engine algorithm updates.

Nowadays, webmasters must focus their link building efforts on obtaining natural backlinks and can no longer automate the link building process otherwise they run the risk of succumbing to a search engine penalty.

It is because of this search engine ranking penalty that you need to build natural backlinks for your website otherwise it will drop so far in the search results that no one will be able to find your website.

How to Build Links Naturally

Social Media
Social media is one of the best ways to build natural backlinks for any type of website.

Placing social media buttons on all of your website’s content to make it easy for people to share your articles and blog posts via their social media accounts is the first step you will want to take when looking to build natural backlinks using this method.

If your content is interesting and engaging, you can get your website’s visitors to do your backlinking for you.

Also, with search engines placing more of an emphasis on social signals when deciding where a website should be ranked, it is more important than ever that you utilize social media as a natural link building tool.

Guest Posts

Another excellent natural link building method is guest posting. Guest posting is when you write a blog post for another website in exchange for a link back to your site.

This method is terrific for gaining natural links as the search engines will think that each website you write a guest post for is naturally linking back to yours when in fact it is your hard work that has resulted in the backlink.

A good tip to remember when trying to use the gust posting approach to build natural backlinks is that you want to write your best content for these guest posts.

This will increase your odds of getting a post accepted by another website owner while also being able to position yourself as an industry expert in front of your new audience.

If you consistently write high quality, engaging content, the new people that are viewing your articles will become aware of your website and business and may possibly share your work with their social circles via social media websites, which should result in more visitors to your website.

Link Requests

One more great way you can gain natural links for your website is to simply ask other website owners to place a backlink on their site that points to yours.

While this link building process may not result in a large quantity of backlinks, it is by far the easiest strategy to use.

Simply calling, messaging or emailing a website owner and asking for a backlink can be a highly effective link building tool if you craft your message carefully.

When running an SEO campaign, it is vital that you build a large quantity of backlinks for your website. While you used to be able to automate this linkbuilding process, this is no longer the case as search engines want to see a natural looking link profile.

Using social media, guest posting and simply asking for links to your site are some of the ways you can build natural links for your SEO campaign.

 

• Ben Saywer is an avid blogger and SEO specialist. Here are a few tips about advanced link building methods, based on his own work for www.moldbusters.com , company from New York. You can follow Ben on Twitter for his new blog posts about SEO and internet marketing in general.