The world of SEO is one full of courses, manuals and a seemingly never ending supply of tools and applications.
With enough time, it does not take long to become well-versed in this field.
However, a vast majority of these resources do come at a price. If you are working on a budget or need an extra gadget to add to your SEO arsenal, here are the top 3 free tools currently available on the web.
The rules of the search engine optimization are constantly in flux, which gives developers an edge.
With an increasing number of newcomers to the field, companies can charge a premium for applications that are in high demand.
Thankfully, many of the more well-known businesses offer free trial periods. Be sure to take advantage of these tools when possible. They are a great way to get your feet wet for beginners, and many offer advanced features for more SEO-savvy clients.
The tools to be aware of
- SEOMoz; paid subscription required after 30 day free trial
- Rank Tracker
- Google AdWords Search Tool
SEOMoz
Offers a wide variety of industry leading tools, and is definitely worth mentioning.
This website offers webmasters many ways to track and evaluate their link building campaigns, in addition to providing a host of valuable on-page SEO tools.
This is by far one of the best places for beginners, as it also provides a number of training guides and manuals. All in all, SEOMoz is an essential resource.
While it is not free in the long run, you will receive a one month free trial with full access to everything the site has to offer.
The tools that are available with the subscription make it well worth the investment.
For instance, one valuable tool is the ability to download a list of your competitors’ backlinks; some companies charge a substantial fee for access to just this alone.
After the free trial, you still get very limited access to some features, but you can get a lot done during that first month if you make full use of it.
Rank Tracker
Is another useful too. You can get it if you purchase the SEO PowerSuite, but there is a free version available as well.
It comes as an installable application, which means you can track an unlimited number of keywords and other helpful data. You can also track the keywords your competitors are using.
Google’s Adwords Search Tool
Free to all users, it can be used to generate the best keywords in a very short amount of time.
Google has developed one sweet application, and does not even charge a price for the service.
Many companies are notorious for charging outrageous fees for keyword research.
The sad thing is that oftentimes the results they produce are substandard in comparison to those produced by AdWords.
Mike is the SEO Manager at TechWyse Internet Marketing. Staying on top of the latest SEO trends isn’t only part of his job description, yet a passion of his. To keep up to Mike’s speed following @Techwyse on Twitter.
